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3
What's Compelling?
Worlds/Models that exist in a context, expressing the essence of an idea, utilizing the technology in exciting ways.
Depends on usage:
Serial "mini movies" (Shout Interactive)
Panels of 2D and 3D images mixed ("Crutch", Mark Meadows of Construct)
Sojourner Rover on Mars (NASA)
3D Ad banners
But there is no formula: Left as an exercise to the designers and programmers to find the right fit.